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🎣 High Seas, High Stakes: The Global Tuna Market

The Tuna Market is a major segment of the global seafood industry, driven by robust and sustained consumer demand for tuna across fresh, frozen, and processed formats, valued for its high protein content, rich Omega-3 profile, and convenience. Tuna is a globally ubiquitous commodity, ranging from high-end fresh sushi and sashimi in Asia and North America to affordable, long-shelf-life canned tuna, which holds a substantial market share globally due to its convenience and use as a healthy, pantry-staple protein source.


Despite strong demand, the market is defined by critical challenges related to sustainability, overfishing, and environmental threats. High fishing pressure, coupled with illegal, unreported, and unregulated (IUU) fishing, has led to over-exploitation of certain stocks (like Bluefin). Furthermore, migratory tuna populations are highly vulnerable to the effects of ocean pollution (heavy metals like mercury) and climate change-induced shifts in habitat, forcing the industry to adapt quickly to evolving ecological pressures.



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